Office Freylinger

The Seminar called “Intellectual Property - A Company’s Most Valuable Asset” is a modular comprehensive in depth seminar, which provides the participants with valuable information with respect to and an insight into INTELLECTUAL PROPERTY issues.

The objective of the seminar is to promote greater awareness of intellectual property, as one of the most important assets of a company, in the global market environment.

The seminar provides an informative and interesting overview (and exchange of views) for professionals and nonprofessionals on a company’s Intellectual Property (IP) management strategy. Participants acquire both a better understanding on how to protect their company’s Intellectual Property by means of:

• Trade secrets
• Patents
• Trademarks
• Registered designs
• Domain names
• Copyrights
• Software programs

and on how to take profit from such Intellectual Property Rights as commercial and marketing tools.

The course provides an in-depth discussion of issues such as: offensive and defensive IP-protection, enforcement of IP-rights, penetrating and consolidating markets with IP-rights, exploiting and trading IP-rights, IP-rights as an advertising tool, monitoring your competitors’ IP-rights.

Our seminars can also be directed to the implementation of IP – Audits; the valuation of IP-rights and the negotiation of IP-licence agreements. Participants in the seminar will gain a better understanding on how to incorporate a company’s intangible intellectual property into its business strategy.

IP Valuation

Reasons for IP valuation

Companies are becoming increasingly dependent on their intellectual property rights (IP). As a result, strategic decisions are increasingly dependent on understanding the economics affecting the value of these properties. The value of an asset is normally determined by the market, for example by comparing the asset to other assets having been transfered between two unrelated entities dealing at arm’s length. Unfortunately, intangible assets and IP seldom benefit from open market conditions. In consideration of the growing investments required to develop and market products and services, there is a clear need for assessing the economic value of such IP.

Time for IP valuation

Important corporate events, such as Mergers & Acquisitions, financing and to a lesser degree dissolutions, may lead to evaluate the financial value of IP. IP can also be valued at other stages of the product’s or service’s life. Valuation, depending on the extent of its scope, can represent an unique opportunity to make a broad assessment of all factors, inputs and other data related to IP for one product, service or company.

Benefits of value assessment

Office Freylinger’s valuation of IP can generate significant awareness by helping companies to:

• Select market opportunities;
• More effectively protect and leverage the IP rights necessary to today and future growth;
• Develop a strategy for IP development and protection;
• Identify revenue opportunities;
• Better use the IP rights (for example through licensing, joint ventures, divestiture, transfer to suppliers, set-up of subsidiaries, spin-offs, Justify a return on investment for technology and patents;
• Reflect overall company value more accurately on financial statements.

Office Freylinger’s expertise

Based on more than 40 years experience in the IP field and in IP valuation and support to our clients, we can provide you with simplified or in-depth assessment of IP value, regarding one specific IP right or every rights of one company or group of companies. Please contact us for more information.