Office Freylinger

What is a trademark?

• The company’s brand: its name, its logo.
• The name of a product or a service

More legally, a Trademark registration gives the right to exclusive use of the mark in relation to the goods and / or services for which registration is obtained.

A trademark is also:

• A signature enabling your clients to recognise your product(s), your service(s);
• A sign distinguishing your company from its competitors;
• Your company’s image;
• A way to create customer loyalty;
• An asset that must be protected.

Marks are symbols of quality. Consumers are assured that each product or service symbolized by a particular trademark originates from and is the same quality as other goods and services of the mark owner.

Your trademark is a precious asset that needs protection and valorisation!

Why applying for a trademark? A trademark is legally protected after application and registration before the competent authorities. The use of a name without registration will not create trademark rights, even if it dates back several years. If you do not apply for protection of your mark, others may benefit from your investments.

Registration is the only way to establish rights in a mark. An application will determine the filing date as your date of priority of trademark rights when the registration issues.

No application = No protection

With this trademark, you will be able to:

• Prevent third parties from using your trademark, or trademarks creating a likelihood of confusion for identical or similar products or services.
• Prevent others from using that mark as an Internet domain name
• Assign your trademark or confer licences and obtain royalties
• Capitalise your commercial and advertising expenses

Our role: applying for your trademark

Steps to obtain a registration are quite simple: just provide us with your Trademark, the products and/or services provided under this mark, together with the name and address of the owner

Alternatively, please click here to conduct a free online search and to file your trademark application.

We will assist you in:

• determining whether a Trademark can be registered
• carrying out searches to reveal potential prior rights
• handling applications up to registration
• advising on possible infringement, drafting and engaging infringement, opposition and cancellation
• proceedings in the Trademark Offices and before the specialised Trademark Courts
• attending to renewals, recording transfers and licenses
• drafting licenses, transfer deeds and coexistence or prior rights undertakings
• all other aspects in relation to your Trademark and other intellectual property rights.