EU Court ruling: “non-alcoholic gin” is no longer allowed

In a recent decision, the Court of Justice of the EU (Case C-563/24) has clarified that a drink with 0%_o alcohol cannot be marketed using the term “gin”, even with qualifiers like “alcohol-free” or “virgin”, considering that “gin” is protected under the EU spirit regulation. The term “gin” is thus reserved for spirits with at least 37.5% alcohol and specific production methods and ingredients. Using the term for 0%_o beverages is considered misleading for consumers.

The products themselves can still be sold but the word “gin” is now banned on labels and marketing for alcohol-free alternatives.

A major change for anyone in the beverage sector to keep in mind and to consider when creating your marketing campaign.

Do not hesitate to reach out to our experts to check if the names you intend to use are free to use.